![]() Analysts at Allied Market Research predict the men's personal care industry will hit $166 billion in 2022, CNBC reported. Perhaps most notably, baseball star turned "Shark Tank" investor Alex Rodriguez recently launched a men's concealer line. ![]() Pleasing's products are marketed to be gender-neutral, but Styles follows a recent trend of men entering the beauty and wellness space. ![]() Styles' products aren't meant to be noticeable, rather they're meant to highlight an individual's natural beauty, similar to the $1.8 billion cosmetic line (and Gen Z darling) Glossier.
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